When it comes to a capitalist economy, it’s pretty prevalent – and pretty unpredictable. You never really know when the stock market could crash and send your business reeling into an economic crisis.

For small businesses, this becomes even more difficult. After all, their economic standing is unstable as it is – one misstep led by the stock market, and your entire business could potentially dissolve in an instant.

Fortunately, every business has a fighting chance. The fight may be tough for small businesses, but it’s there – and we’re here to help you out. Here’s how you can survive economic recession:

Keep A Diverse Audience

You might be a well-established small business, with a small, niche client pool – but what if recession hit, and you lose those special money-makers?

That spells nothing but trouble. Therefore, always keep your audience as diverse as possible; betting on multiple smaller clients instead of depending solely on one or two will make sure that your business doesn’t falter and fail, even if you lose a few clients along the way. It also helps establish a larger reach in the business world, helping you give that leading edge when it comes to the race of success.

Never Underestimate Marketing

When you’re under the rut, you often resort to limited spending on marketing just to save a quick buck. Sadly, that’s never the way to go.

No matter what, never underrate the efforts you put into marketing. Marketing is one of the most influential ways that you can set a name for yourself among the masses. It is also the only method that lets you connect with a huge audience, whether it’s through social media or people walking on the street.

So, don’t limit your spending on marketing, otherwise you won’t have a stable inlet to rein in people during tough times.

Focus On Customer Experience

It is a well-known fact that it’s much easier to keep a customer than to bring one. So, keep searching for new ways to improve customer experience in every step of the customer journey.

Make sure your customers feel valued, whether it’s through new product releases, discounts, or even a personalised customer journey through the store. A great trend being set these days is the usage of Loyalty Programs, that keeps tabs on loyal customers by rewards, customised limited offers and more.

Today, loyalty programs in Pakistan are better found integrated with a POS system – and for that, Oscar POS stands out. It lets you reward customers with reward points, allowing you to easily identify who’s willing to stick with your business and keep you afloat even during tough times.


No matter how scary and unpredictable economic recession may sound like, there’s no doubt that all businesses deserve a fighting chance. If you find yourself worried about the next crisis, remember to keep your head high. With these helping points – and your own commitment to continue fighting – you’ll surely survive any kind of economic disaster.