Every business’s main goal is to serve their customers with the best experience possible. The only way you can accomplish that is if your brand’s image is a positive, uplifting one.

What do we mean by a brand image? Well, it is the way customers perceive your business as a whole; should they trust your every claim, should they follow your every move, or should they ignore your business presence?

In general, it is the brand image that helps establish a strong bond between the customer and the business. After all, no customer would want to associate themselves with a business they don’t believe in. And the only way you can coerce your customer into trusting in you is by building a strong Public Relations (PR) Strategy.

So what makes a flawless PR Strategy? Well, you need to answer the following questions: 

Who Is My Target Audience?

In its essence, marketing is all about promoting your products or services to people – but you need to make sure you’re reaching the right kind of people.

That’s where you have to define your target audience: who is it that you’re catering to? They could be a certain group of people of a specific demographic, or they could be entire communities. Either way, you need to understand them from head to toe; why they might be interested in your product, what they will like about your business and what they might dislike, and so on. The bottom line is that the only way you can build a good PR strategy is if you understand who you’re making it for.

What Tactics Should I Use?

Once you have decided who your target audience is, now you can work on the real-deal: its application. Find the most efficient ways you can reach out to your potential customers, and offer them your products and services.

Nowadays, the best way to apply PR strategies is through social media; it is the most interactive way you can connect with potential customers. Whether it’s through daily postings, direct messaging or simple conversations in the comments – the options are endless. Other tactics you can use include email newsletters, SMS campaigns, pamphlets, and more.

Of course, you aren’t limited to just one kind of tactic; the more creative you are, the better. Just make sure that the procedures you pick don’t burden your finances – and make sure every tactic you apply is unique and memorable so that people don’t forget your brand.

How Do I Evaluate My Progress?

Regardless of how hard you work on your PR strategies, there is no point in applying it if you don’t know it’s success rate.

Upon creating and applying your PR strategies in your store or restaurant, you need to analyze its progress; track how well it is doing by the number of customers you have managed to gain and retain. Other ways you can chart your progress is by studying customer reviews, running surveys with clients, recording on-going sales – there are many ways.

But despite there being many ways, you should not confuse yourself during the process! Tracking so many details all at once can be bothersome, so think of investing in a system that can make the task easy for you. One such piece of technology is Oscar POS.

Oscar POS is a point of sale system in Pakistan that has a Reporting & Analytics system that lets you see a simple yet actionable view of your entire business’s progress; you can see real-time updates on things like sales, profit margins, stock levels and the like. Plus, you can store all such valuable data for future references. With such an efficient and unified platform, you can easily see how successful your PR strategy is.


A good PR strategy should not only help you generate profit – it should also strengthen your reputation as a trustworthy business in the eyes of potential customers.