Technology has successfully automated many business functions, ranging from analytics to inventory management. It has even stepped into the realm of Customer Relationship Management (CRM), and found new, exciting ways of making customers happy.

However, no matter how modern your CRM system may be, it won’t go anywhere unless you prepare properly.

And that means devising an entire CRM strategy, capable of attracting an audience, gauging their interest and making them stick with your business through thick and thin. It might sound impossible to do on your own – so we’re here to help you out:

Prioritise Your Customers

Businessmen often fall under the impression that all customers should be treated equally. Although it’s fair play, it isn’t profitable play at all.

Model your strategy so that you can value loyal, returning customers the most out of everyone, so that they have every reason to keep on coming back to your business. After all, it is the recurrent customer that contributes the most to your overall sales, so why not make them feel valued for it?

Some ways you can do that is by offering added perks like discounts, reward statuses, free offers, or gifts to customers that visit frequently. In no way will this style of thinking drive customers away; in fact, if done properly, it’ll convert one-time customers into regular ones, simply because they want to feel just as valued too.

Plan Your Proposition

This addresses the famous question of “How is my product or business different from others?”

Make sure the answer to this is properly defined, and something customers want to hear – good examples include quick delivery, reasonable charges, or extra perks for any valuable customer. Such a proposition will not only put you under the limelight, but will also allow customers to gauge interest almost immediately.

Make your proposition an asset in your company, instead of a random phrase you’d push under the rug. Make it a strong part of your CRM strategy, so that your intentions reflect right through your effort – and genuine effort is something a lot of customers notice and appreciate.

Analyse Your Customers Beforehand

Another mistake marketers often do is worry about their customers after implementing their CRM strategy. In reality, no CRM strategy can work until and unless you have the right data beforehand.

Just as you have to aim before you hit the dart right at the bull’s eye, you need to know what kind of audience you’re looking for. Perhaps the best option to tap into a pool of communities is social media – Facebook, Instagram, Twitter, the whole deal.

Catch what kind of information your potential customers are interested in sharing across their social media platforms. Understand better what are their likes, dislikes, interests and more. This gives you a cutting edge in understanding the best way to rein in interested customers for the long run.

Prepare Your Employees

Whether it’s a small change in phrasing or an entire modification of a concept, tell your employees everything. Keep them in the know-how so that they can deliver the best CRM strategy to the front of the house. Remember: they’re the people who will connect with your customers in one way or another – whether it’s in store or through marketing campaigns – so make sure they are equipped with the right tools.

One tool they will find beneficial is a well-integrated POS software, with a CRM system included. CRM system in Pakistan shine only through Oscar POS. It lets you create customer profiles that contain relevant information like name, contact details and old transactions.

This pool of information can do wonders: marketers can send out custom offers and promotional content via email or SMS, while sales people can better understand what product is the most popular among people. The options to optimise multiple parts of your business are endless.


In the end, a self-sufficient CRM strategy is one that puts the customer first. Be creative, and be open to evolving your business to suit your audience’s needs.