It is often believed that the most innovative product is what excels in the market. While that is true for our tech-savvy world, we forget one important factor of a product’s success: authenticity.

A brand is considered authentic if the business – and the product their selling – has meaning. Authentic brands sell not because they make money, but because they want to see their target audience benefit from them. In a way, such brands don’t see people as walking-talking wallets, but as people who deserve a genuine experience.

So how can you confirm whether your brand is authentic or not? We’ve compiled some points you need to focus on, so that you know how authentic you need to be:

Trust And Communicate With Customers

A business is more than just its products – it’s also the customers who offer support through thick and thin. Only an authentic brand can garner that much loyalty, and so the best way to achieve that is by interacting with customers consistently; this shows a strong business presence, where you’re willing to talk to clients and know their thoughts and opinions. Such an openness in business is the true spirit of being authentic.

Digital channels have proven to make this feat a lot easier; for example, social media platforms are great at connecting with a larger audience, through PMs, comments, and group discussions.

Maintain Good Intentions

A true brand is one that puts their customers’ needs before monetary gain. In order to accomplish that, you need to remind yourself why you started your business in the first place: what pain points did you want to fix? And how else can you make the customer’s experience better – through personalized tutorials, a larger range of options, or something more?

When you learn how to make everything better for the customer, you automatically show the world that you have good intentions. Now all you have to do is maintain it through honest acts – this means you have to let go of misleading or dishonest marketing tactics. Meet your customer’s expectations, and you’ll have a committed audience.

Be Transparent

Some entrepreneurs think transparency is a weakness – but the truth is, it can be your strength too.

Transparent businesses are those that are fearless. They acknowledge their strengths and weaknesses, and confidently accept their mistakes wherever they slip up. They don’t cover up a mishap; instead, they hold themselves accountable, and promise a better experience for the customer in the future.

This helps make your brand more realistic and approachable. They find it easier to connect with you, and so feel more loyal to your business.


Authentic brands make sure that their customers feel valued – and Loyalty Programs help accomplish that. Point of sale systems of today have Loyalty Programs integrated within, but few like Oscar offer a cloud-based solution. This POS in Pakistan allows you to reward returning customers with points, which can then be redeemed for custom offers, discounts, and even gifts.


Every brand has its own magic to offer, and so every business has its own way of being authentic. The important part is to stick to your core values at all times.