Your capital might be the backbone of your business, but it’s your customers who drive it to success. And if you want your customers to keep on coming back for more, you can’t just rely on delivering good products – you need to give a good experience too.

One of the best ways you can ensure satisfied customers is by connecting with them, to the point that you know what they like, what they don’t like, and what they expect from your brand. Once you understand your customers on such a deep level, only then can you expect to strengthen customer loyalty.

But the question still stands: how do you connect with your customers?

We’ve got some smart tricks for you:

Show A Personal Side

Customers don’t like being viewed as walking-talking wallets; they’re people, and they have their preferences and concerns. As a business, you should understand that, and so interact with your customers accordingly.

Whether you’re answering questions or selling a good deal, make sure your tone is never aggressive. Instead, keep it conversational and helpful – as if you were talking to a friend! That way, your customers will feel more comfortable and will be more receptive to your offer. And always show appreciation while you’re at it so that they feel good about doing business with you.

Never Ignore Concerns

No matter how much effort you put into your business, there will always be a handful of customers who have their concerns to raise. Don’t ignore them, or reply to them late; always make sure that their problems have been dealt with swiftly. If you keep them hanging for a simple “yes or no” question, they will think that they are not worth your time, and so will leave your business as soon as they came.

Keep Them Informed

Your business is bound to go through many changes, whether it’s a new product, a news article, or a wave of promotions and deals. In any case, always keep your customers informed on every step of the way through social media, emails, SMSs and more. This might seem over-the-top – but in the business world, you have to go the extra mile.

By keeping your customers in the loop, they are bound to find some value in your business, and so have every reason to keep on doing business with you!

Reward Your Customers

Customers come to your store to get their favorite product, thereby increasing your sales – so why not reward them?

Rewarding customers is a great way you can strengthen their loyalty towards your business because this shows that their gestures are not going unnoticed; in fact, it makes both new and old customers feel special, and so they keep on coming back for more.

So how do you reward your clients? Well, a very popular way to do that is by using a loyalty program. Oscar POS has its Loyalty Program that lets you analyze your customers’ health and loyalty status through insightful reports. This helps you understand how good your customer service is, and how you can improve it more. Furthermore, its rewarding system makes sure that your best customers always feel appreciated.


Whether you own a large business or a small store, the fact remains the same: the only way you can ensure business success is if you stay connected with your customers on all levels.