As a businessman, there is one thing on your mind: growth. While that particular goal seems pretty straightforward, the actual path leading to that can be long, tumultuous, and exhausting.

However, we’re here to let you in on a secret: CRM just might be the next best thing for you.

CRM – or Customer Relationship Management – is what connects you with your customers; with it, you can step inside the mind of your clients, and understand what they like, what they don’t like, and what they expect from your business. As a result, you can have a clear idea of how you can cater to your customers well, and so make them stay loyal to you.

So let us reveal a few more CRM secrets that will make growth inevitable for you:

Secret #1: CRM Data Is Valuable

Believe it or not, CRM data is much more valuable than the CRM system itself, mostly because of all the unlocked potential it contains. This includes names, contact details, purchasing patterns, and more. Such golden nuggets of information will help you understand creative ways you can connect with customers; you can send emails about new offers, send SMS campaigns to talk about deals, and give customers exactly what they want. The customers realize that you’re trying to connect with them, and so appreciate your services even more.

Secret #2: Start Up-selling With CRM

Who says CRM just has to impact customer loyalty? CRM systems are great at recording the products each customer purchases from your business; so you can take that opportunity to offer something similar – but of higher value – to your customers via email, SMS or call. Market such offers as limited-time deals, so that your customers feel more convinced to purchase more from you. This not only improves your marketing efficiency but also helps increase profit.

Secret #3: Retain More Customers

Not only do CRM systems help you note your most loyal customers, but it also keeps a check on customers who are interacting with you less; they’re either buying less frequently or are spending less time in your store. That just shows that they might feel detached from your business.

Instead of letting them leave, why not bring them back? You can either share exclusive deals and offers with them so that they regain interest in you, or you could simply ring them up and talk to them about their experiences. In both cases, you’re putting the customers before anything else, and they will appreciate you for it. Hence, increased customer retention = increased profit.


So the question still stands: how can you find such an efficient CRM system?

Well, that’s not a secret: you have Oscar POS.

This point of sale system has its very own CRM software that allows you to record vital customer details like name, contact number, email address and more into their Customer Profiles. With such a seamless system, you can easily keep your customers engaged by updating them with offers, requesting feedback and sharing insights about your business.


In conclusion, your customers directly contribute to your brand’s success. The more you keep them engaged and make them happy, the better will your business growth be.