A Customer Relationship Management System – or CRM system, in short – is a management system designed to bridge the gap between customers and the business. Every CRM system is unique from the other, but they all have features capable of optimising customer retention and sales performance.

And not surprisingly, such a salient CRM system is just what a fashion boutique needs to excel in the business world.
As a retailer, you might ask: how? How can a CRM system accomplish such a huge feat? Let’s discuss and find out:

CRM compiles all data into one unified platform

span style=”font-weight: 400;”>When we talk about customer data, we’re talking about a lot of data – name, email address, phone numbers, social media handles, and many more. Such a plethora of information has a lot of potential to support a business, but that’s only if you can get access to it all.

That’s where CRM comes into play; it compiles all data from different sources, into a single, easy-to-use platform. Now, all the relevant people can get the exact data they need. For example, marketers may need people’s email addresses to send personalised advertisements about the latest launches to customers; on the other hand, the sales team may need people’s phone numbers in order to get into contact with potential customers. Having one platform for all to use makes every work function run smoothly.

CRM helps you sell smart and seamlessly

CRM systems also log in purchase history and customer purchasing habits; this gives you a direct view into your customers’ likes in the form of their most frequently purchased item, and timeline of active purchase behaviours. That ultimately reflects any business move and it’s degree of success; whether it’s a new marketing tactic your marketing team tried out, or the new shoes you started to keep in stock for fashion-fanatics to fawn over – if it’s selling, it will reflect in your CRM system.

Moreover, modern CRM systems are cloud-based, meaning you can access important customer data from anywhere, at anytime. That way, you’ll stay in the loop of your business 24/7.

CRM helps improve customer relationships

It is an owner’s mission to make sure the relationship between their business and the customer is built on strong foundations of mutual trust and understanding. A CRM system accomplishes that by painting a picture for you: it lays out a customer’s likes, dislikes, purchase history (and more) for you to analyse and interpret.

Now, this is something marketers can use to their advantage. They can use it to generate more targeted, personalised advertisements and/or offers to their audience via email, or through social media. Customers will in turn feel glad that their preferences are being considered, and so will grow an affinity towards your brand.

CRM helps grow your business

Yes – CRM systems are capable of doing just that!

CRM helps you not only be successful in the present, but also allows you to be prepared for the future; features like purchasing trends and sales forecast lets you know which products of yours will work well for your fashion boutique in the long run, and which will fizzle out soon. That way, you can adjust your current marketing strategies and selling practices, so that you can be better prepared.

Furthermore, they are also capable of optimising other work functions which are either process-heavy or task-heavy – in both cases, you’re losing optimal time, energy and money. CRM systems help by automating tasks like data compilation, access and delivery, making it easy for teams like those for sales, marketing, customer support and more to function at efficient speeds.


Automating tasks comes in more ways than one. Instead of using an outsider CRM system, why not invest in a POS system that has a modern CRM system integrated within for you? One POS in Pakistan that offers this functionality is Oscar POS, whose cloud-based CRM system is capable of logging customer data into seamless customer profiles, while simultaneously keeping customers connected through a secure, cloud-based platform.

There’s no doubt in the phrase that CRM can definitely help you take your fashion boutique to fame and fortune.