Customer Relationship Management

As a businessman, there is one thing on your mind: growth. While that particular goal seems pretty straightforward, the actual path leading to that can be long, tumultuous, and exhausting. [...]

Businesses may find it easy to reign in new customers – but when it comes to retaining them for the long run, it proves difficult. We can’t blame the business owner for this – after [...]

Loyalty is supposed to be something that’s intangible – something you can’t measure with numbers or a unit. While that’s true in personal relations, the truth is different in the business [...]

Technology has successfully automated many business functions, ranging from analytics to inventory management. It has even stepped into the realm of Customer Relationship Management (CRM), and [...]

Behavioural psychology is – as the name suggests – the study of the human behaviour. On the surface level, it doesn’t seem like much; in fact, it seems like something most [...]

A Customer Relationship Management System – or CRM system, in short – is a management system designed to bridge the gap between customers and the business. Every CRM system is unique [...]

Its 2019, and to say that the consumer world is becoming steadily self-aware would be an understatement: not only are people aware of their influence on a business, but also expect good treatment [...]

As an entrepreneur running your own business, you’re often on a quest to find ways to interact with your customers. Social media is usually the default option, since its so widely accessible [...]

In our current day and age, consumers are becoming increasingly empowered, and expect customer service to be as good as the product they want to buy. In most cases, no matter how good your [...]

After you’ve conducted surveys for all your customers to complete, and have received all results, you’re left asking one question: now what? The answer to that lies in your acquisition strategy. [...]