A small business owner has much to worry about, more than the average entrepreneur; in today’s unforgiving economy, they have to find every way possible to keep their money reserves from draining out. To lose all their money, and incur debt in the process, is the last thing anyone wants.

But as the owner of a small company, you might be confused – do you risk it all by spending more, or cut all costs to keep your pockets full? How do you earn a profit if you’re going to be saving up?

Fortunately for you, we’re here to clear the air once and for all. You can save money – and keep your business running – at the same time. It’s just about making the right choices:

Cut Advertising Costs

Marketing is one avenue of business that can cost the most. Instead of spending hundreds of rupees over a few billboards and posters, switch to more inexpensive methods of marketing which can help you achieve the same result. The best options include SEO optimization, social media marketing, and public relations. SEO, for example, will help you optimize your brand in search results, while social media platforms will expose you to large pools of interested people with little to no spend. Public relations is a smart way many businessmen attract attention to their brand with the help of referrals, publications, etc.

Get Sponsors In Events

Another way you can market your brand to customers both old and new is by participating in events. However, you can avoid spending excess money is by getting sponsors, because they can help cover expenses for the event in exchange for their marketing through you. So connect with bigger companies – preferably ones that you are related to in fields – and let them know how you sponsoring them would be a win-win situation. If you put up a good value proposition, they will gladly shake hands with you and help you out.

Limit Spend On New Employees

Believe it or not, hiring new employees and training them for months is not just time-intensive – it’s money-intensive too!

If you’re tight on money, but don’t want to stop transforming your business, it would help if you outsourced people. By that, we mean using freelancers, contractors, and even interns to get your tasks done. Freelancers get paid based on tasks they complete, while contractors are experts in their fields; in both cases, you don’t need to pay monthly salaries or insurance. While interns aren’t skilled, they can be trained from scratch – plus, expenses on extra things like bonuses, benefits, and even office space can be avoided.

Switch To All-in-One Solutions

When you’re running your business, you may need to spend money on separate management software, extra hardware, and more. While they may feel necessary components to a successful business, they can very well cause you to just spend more money with little to no return. A great tactic for small business owners is to invest in an all-in-one solution. One example is a Point of Sale like Oscar POS, which has multiple management systems to offer you – we’re talking CRM, inventory, sales, analytics and more. This way, you’ll have one platform that can run your entire business for you – without you having to invest immensely.


When it comes to saving money, it’s not about cutting down costs; it’s all about spending efficiently. It may feel like you’re slowing down progress, but trust us – your success will shine through.