The apparel industry is growing – and it will never stop.

While bigger brands may find it easy to adjust to the dynamic world of fashion, small businesses have it rough; due to limited funds, fewer employees or not enough pre-planning, fresh business owners may find it difficult to barely survive, let alone grow.

Of course, business growth is not just for the clothing tycoons – even a humble apparel store can improve their sales if they learn how to run their business smartly. Fortunately, we’ve got some smart tactics for you to follow:

Revamp Your Store Design

Sometimes it’s not your products that aren’t clicking with your customers – it just might be your store’s layout! So if you think your sales are dipping, have a review of your entire store; maybe your customers can’t comfortably go through the aisles, or maybe they can’t find their favorite items. In any case, take the time to redesign your store; make sure the different kinds of clothing are segmentized so that customers can easily navigate themselves. Use creative displays so that you can advertise your best-sellers or new releases directly.

Update Your Store’s Visuals Regularly

You might have renovated your entire store, but the design may still grow obsolete as soon as people get too used to it. That’s why you should always update your store’s visuals regularly; change the color scheme of your displays, or mix it up with the kind of clothes your mannequins are wearing. Make sure you make the most of the seasons and festivities; having a changing theme to your store will make your brand feel alive and dynamic, and will help improve your sales.

Get Social

Perhaps the best way you can access an entire pool of potential customers is through social media. Online platforms like Facebook and Instagram allow you to create an all-new digital presence for your brand. You can take advantage of this by advertising your new releases, share new deals and discounts, or even conduct competitions where other people can participate! You can even take this opportunity to connect with your customers more personally by answering their questions or sharing exciting new things with them. The more you’re active, the more popular you will be.

Build An Ecommerce Presence

What’s a great addition to a beautiful store? A beautiful website!

Having an e-commerce presence along with a brick-and-mortar store is a great way to expand your customer reach because then you can connect with a lot of people all at once. Furthermore, it offers a simple user-friendly interface with which your customers can purchase your products without much hassle. When you give your customers an alternative channel through which they can interact with your store, you will see the sales skyrocketing.

Of course, it’s not easy to build an e-commerce website from scratch – but you can use good business tools to your advantage. One such vital business tool is Oscar POS.

With an e-commerce platform, this point of sale system allows your business to go omnichannel; thanks to Oscar’s WordPress integration, you can have a great user-friendly website where you can market all your clothing items, including your best-sellers, new items, and even discounts. That way, you can monitor your online sales on your Oscar Dashboard, which you can access through your smartphone or laptop.


In conclusion, business growth may feel difficult, but it’s not impossible. Whether your apparel store has not profited in a while, or whether you’re still planning to open your own clothing company – you should always plan and execute creatively. Think outside the box, and you will see the customers – and sales – come flooding in.