In today’s world, people are well-adjusted to the online world. With the onset of advanced technology, it is no wonder that businesses have also taken it upon themselves to use all the best qualities of modern tech to their advantage.

This led to the creation of e-commerce businesses – i.e. brands that exist entirely online. While such businesses have found success in different industries, the fact still remains: there are still some challenges business owners might have to face.

Here are 3 big e-commerce challenges that you should keep an eye out for – and their solutions:

#1: Retaining Customer Loyalty

It might be really easy to create product catalogs and sell them online – but how do you make sure your customers are happy?

How do you know your customers are satisfied with your business, and how can you make sure they keep on coming back for more? When you’re running an e-commerce business, you run the risk of never knowing how satisfied your customers are, and how you can retain their interest efficiently and effectively.

The best way to retain customer loyalty is to provide top-notch customer service. And there are many ways you can make your customers smile, without needing a lot of money:

• Make your business contact details crystal clear on your website, so that customers don’t feel any difficulty while connecting with you
• Keep your tone friendly, cordial and to-the-point when talking to your customers about anything, so that you feel more approachable
• Share limited-time offers, deals and new product launches to your customers via email or SMS, so that they know you care about them

 

#2: Getting Hacked

Since e-commerce businesses are active online, they run the risk of getting attacked by hackers at any point. This puts sensitive data like customers’ names, contact details and valuable numbers in jeopardy, ultimately causing immense damage to your customers and your business.

The best solution to avoid getting hacked is to expect it as soon as you set your e-commerce business. By that, we mean that you should set up preventative measures from the get-go – we’re talking firewall systems, regular check-ups, fixing of website errors, etc. The lesser loopholes your website has, the fewer chances you have of getting hacked.

#3: Choosing The Right Tools

As is the case with any kind of business, you can’t manage it alone. You need to rely on some kind of tool that will help put your business on the right track, like software or even a mobile app. If you fail to do that – or worse, if you pick the wrong kind of partner! – you’ll find your business growth slowing down. That’s why a Point of Sale system is the best option.

While there are many POS systems out there in the market, you need to pick one that suits your needs the best. For any e-commerce business, Oscar POS is the best because it can easily integrate with web platforms like WordPress. That way, you can ensure your online business enjoys all the benefits that Oscar provides – real-time inventory updates, accurate sales, quick insights are just to name a few.


Surviving in the e-commerce world is a hard task – and what’s even harder is excelling. However, if you know how to overcome the challenges you may face, then you and your business will always be on top of the world.